The Story of GNH. “Gross National Happiness is more important than Gross National Product” – His Majesty Jigme Singye Wangchuck, the Fourth King of Bhutan. With his famous declaration in the 1970s, the former King of Bhutan challenged conventional, narrow and materialistic notions of human progress
The foundation is made of four pillars:
1. Equitable and equal socio-economic development
2. Preservation and promotion of cultural and spiritual heritage
3. Conservation of environment
4. Environmental Conservation.
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